Four Surefire Ways to Build a Strong Referral-Based Business

By Dan Grieb

Agent-to-agent referrals account for roughly 15 percent of my $78 million business. After receiving some top-dollar referrals, my eyes were opened to the depth of opportunity in this area. I’d love to see more agents take advantage of this lead source, and I hope to inspire business owners to action by sharing insights on how I’ve built the referral side of my business.