Why They’re Renting and What You Can Do About It

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By Madiha Ashour, Consumer Research Analyst, KW Research

For many, the American Dream includes homeownership, yet according to the U.S. Census Bureau, almost 40% of people in the United States continue to rent. Intrigued, we sought to understand why renters are not buying and surveyed a random sample of 1,471 renters in the United States. Their responses revealed key insights.

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