Make Social Media Your Superpower

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By Rachel Adams Lee

When I was a new agent – before I had a listing under my belt – I would host open houses and post about them regularly on social media. “Come to my open house,” the posts would read … always accompanied by a smiling selfie and photos of the home. After several open houses, interested buyers began reaching out to me online. It didn’t matter that the listings weren’t my own. I had piqued their interest, assumed a position of success, and earned their business.

Since then, I’ve turned my passion for connecting with people through social media into my superpower, and it has paid off. In three years, our team has gone from selling 23 homes via Facebook to 108 without spending a dime on leads. This is the POWER of social media.

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