Part One: Winning with Consumers in 2018

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As a real estate agent, you provide a valuable service to your customers. Your understanding of your local market and ability to negotiate on behalf of your clients is priceless. Yet, in recent years, other companies have entered our industry and rolled out technologies that allow homeowners to sidestep real estate agents, and go through the home-buying process on their own.

Instead of a threat, Keller Williams sees this as an opportunity for you to communicate your unique value in new ways and differentiate yourself as the agent of choice in your area; as a trusted adviser that they just can’t do without. Before you can accomplish that, however, you need to have a firm grasp on exactly who your consumer is.

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