Should You Go After Lead Quality, Lead Quantity, or Both?2018-09-042018-09-04https://survey1inc.com/wp-content/uploads/2017/12/survey1-logo-e1510688119150-1.pngSurvey 1 Inchttps://survey1inc.com/wp-content/uploads/2017/12/survey1-logo-e1510688119150-1.png200px200px
In his bestselling book, The Millionaire Real Estate Agent, Gary Keller equates choosing between lead quality and lead quantity to the kind of gasoline you choose to put in your car: “The octane of your fuel is irrelevant if you don’t have enough to get to your destination.”