KW Gains a Competitive Edge Through Labs

A company decides to develop a tech product. Developers disappear into a hole to design it, while consumers anxiously await its release. When the first iteration is available, the product is riddled with bugs, requiring a slew of fixes before it can run smoothly.

This is the traditional software development route, and one Keller Williams isn’t taking. Instead, the tech company has broken away from the conventional with “Labs.”